The Change Business Ltd

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delivering projects


target value design (TVD)

Target Value Design is an approach to design that systematically works to produce a design that creates the value the customer wants at the price they can afford by co-evolving design, price and production system

  1. BulletDesign with a continually evolving estimate with input from the constructor.

  2. BulletDesign for what is constructible with input from the constructor.

  3. BulletDesign collaboratively — defining the issues and making decisions.

  4. BulletDecide at the last responsible moment — so that multiple options may be fully considered.

  5. BulletDesign in pairs or a larger group face-to-face.

TVD creates a real-time design conversation involving owners, end-users and constructors.

For a longer, but brief, overview read this article by Dr Glenn Ballard in the Lean Construction Journal