The Change Business Ltd

developing people
delivering projects


Choosing by advantages (CBA)

Choosing by advantages is a decisionmaking system that enables organisations, project teams and individuals to make more effective decisions.  The system consists of definitions, models, principles and a suite of methods.

Decisions matter because they lead to actions & results.  That’s why the method you use to make decisions matters.

By focusing on advantages CBA connects us with value by helping us focus on what is an advantage for the customer and supports Liker’s principle 13 make decisions slowly by consensus, thoroughly considering all options; implement rapidly.

CBA requires us to decide by focusing only on the valued advantages and attributes of the alternatives you have to choose between.

It is an improvement on weighing advantages and disadvantages because both that approach results in double counting and other mistakes - just the concept of advantage presupposes disadvantage.

The drawback of considering pros and cons (not the same as advantages and disadvantages) is that it has a tendency to create polarisation and conflict

CBA helps develop critical thinking skills while

  1. Bulletclarifying operational definitions

  2. Bulletadvantages based on differences between critical attributes

and ensuring that decisions are

  1. Bulletanchored in relevant data

  2. Bulletbased on the importance of advantages

CBA outputs are easy to present in A3 reports

read more here

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